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Services
Paid search is the one channel that can put a business in front of a ready-to-buy searcher this week rather than in three to six months. That speed is also why it's the easiest channel to waste money in — a badly structured account, a landing page that doesn't match what the ad promised, or missing negative keywords can burn through a monthly budget on clicks that were never going to convert, and the bill looks identical whether the campaign is working or not.
A paid search agency's actual job is making sure the money spent is buying qualified clicks that turn into jobs, not just traffic. That means campaign structure built around how people actually search, landing pages that continue the exact conversation the ad started, negative keywords that keep the budget away from searches that were never going to convert, and tracking specific enough to know which campaigns are actually producing booked work.
This page covers Google and Bing search results specifically — the ad that shows up when someone types a query and searches. Display banners, Shopping listings, YouTube video ads and retargeting run on similar auction mechanics but are a different discipline entirely, covered on the dedicated PPC page rather than here.
Bid strategy tends to get outsized attention relative to how much it actually matters compared to structure and tracking. A well-structured campaign with clean tracking data can perform well under several different bid strategies, while a messy account with no reliable conversion data will underperform no matter how sophisticated the bidding algorithm is, because the algorithm is only as good as the data it’s optimizing against. Getting the foundation right first is usually a bigger lever than chasing the newest bid strategy option.
Seasonality and local competition both shift what a reasonable budget and cost per click actually look like, and neither stays constant month to month. A home service business might see costs climb sharply during its peak season as every competitor bids harder for the same limited pool of searchers, then ease off in a slower month when fewer businesses are actively spending. Treating the budget as a fixed number regardless of what’s happening in the auction usually means overpaying in slow months and under-bidding during the exact weeks that matter most.
It’s also worth setting realistic expectations about account takeovers. An account that’s been running unmanaged for months, or set up once and never revisited, often needs a genuine rebuild rather than a light touch-up — new campaign structure, a fresh negative keyword list, and tracking set up properly from scratch. That work can temporarily look like a dip in surface-level metrics like impressions while the account resettles into a cleaner structure, even as the quality of what it’s producing improves. We’ll tell you upfront when that’s the situation rather than let a temporary dip look like something went wrong.
A week of our time, no cost. You get a written plan and a real number whether you work with us or not.
The work
How campaigns and ad groups are organized, and which match types control which keywords, determines whether budget goes toward the searches that actually matter or gets spread thin across everything remotely related. Broad match can pull in volume that looks impressive and converts terribly; tight match types on the right terms usually produce fewer clicks and meaningfully more jobs. Getting this structure right up front is the difference between a campaign that needs constant manual rescue and one that runs efficiently with regular oversight.
An ad promising "same-day emergency repair" that sends a click to a generic homepage loses that visitor immediately — the page has to continue exactly the conversation the ad started, with the same offer, the same urgency, and a clear next step. Misalignment between ad and landing page is one of the most common and most expensive mistakes in paid search, because you're paying for the click either way; the only question is whether the page does anything with it once it arrives.
Every account leaks budget on searches that were never going to convert — someone looking for a job rather than a service, a DIY searcher researching how to fix it themselves, a competitor's brand name pulling in the wrong intent entirely. Building and maintaining a negative keyword list is unglamorous, ongoing work, and it's also one of the most direct ways to reduce cost per qualified lead without touching the bid strategy at all. Accounts that haven't had this maintained in months are almost always paying for clicks they don't want.
For home service businesses specifically, Google's Local Services Ads sit above regular paid search results, run on a pay-per-lead rather than pay-per-click basis, and carry the Google Guarantee badge that builds trust before the call even happens. They require a separate profile, a background check, and licensing verification, and they behave differently enough from standard search campaigns that they need their own strategy rather than being treated as an afterthought bolted onto a regular account.
Click and impression data tells you what happened on Google; it doesn't tell you whether any of it turned into revenue. Real conversion tracking connects a specific campaign, ad group and keyword to an actual booked job — through call tracking, form tracking, or both — so decisions about where to shift budget are based on which campaigns produce work, not just which ones produce clicks. Without this, budget decisions are guesses dressed up as strategy.
Pricing
There's no price list on our site. Two services in one market and six across forty locations are different businesses to run, so publishing one number would mean publishing the highest one. We assess first, then hand you a written plan with the recommended mix, the timeline and the monthly figure — before you've paid anything.
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A week of our time, no cost, no obligation. You end up with a written plan, a recommended mix and a real number whether you work with us or not.
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