Services
AEO
Most searches now return an answer before they return a list of links — a featured snippet, a People Also Ask box, a voice assistant reading out a response, or an AI Overview summarizing what several sources say. Answer engine optimization is the work of structuring content so it's the one Google actually pulls from and displays as that answer, rather than a page ranking a respectable but invisible position four, underneath the answer someone else earned.
This is specifically about Google's own search results and the answer formats built directly into it — snippets, People Also Ask, voice results, and AI Overviews. It's a different target from being cited inside a standalone AI assistant like ChatGPT or Perplexity, which is its own service here called generative engine optimization. The two overlap in spirit — both are about being the trusted source rather than just a ranked link — but they target different systems with different mechanics, and treating them as the same thing means doing neither particularly well.
The distinction from generative engine optimization is worth restating plainly, because the two get confused constantly. AEO is about Google’s own search results page and the answer formats built into it — you’re still competing within Google’s ecosystem, just for a different kind of placement than a standard blue link. GEO is about being named inside a separate AI product entirely — ChatGPT, Perplexity, and similar assistants that generate an answer independent of a Google search happening at all. A page can be well optimized for one and invisible in the other, because the systems pulling from it work differently.
Featured snippets and AI Overviews are also both prone to change without much notice — Google adjusts which page holds a snippet regularly, sometimes daily, and AI Overview citations can shift as the underlying summarization model updates. This means AEO work isn’t a one-time project that locks in a permanent answer position; it’s ongoing attention to keeping content structured well enough to keep winning that placement as Google’s own formats continue to evolve underneath it.
Losing a snippet or an Overview citation is also worth tracking as its own signal, not just a quiet dip in traffic. A page that held a featured snippet for months and then loses it usually didn’t get worse — a competitor’s content got clearer, more current, or better structured, or Google simply changed which format it’s showing for that query. Reviewing lost positions periodically, rather than only reacting once traffic drops noticeably, catches the kind of erosion that’s easy to reverse early and much harder to win back after a page has sat unranked for a snippet for months.
It’s also worth being direct about what doesn’t move these formats. Stuffing a page with repeated exact-match questions, padding an FAQ section with questions nobody actually asks, or marking up content with schema that doesn’t match what’s visibly on the page won’t win a snippet — and the schema misuse specifically risks a manual action that costs far more than the snippet would have been worth. The formats reward genuinely clear, accurate, well-organized answers to real questions, not the appearance of having answered them.
A week of our time, no cost. You get a written plan and a real number whether you work with us or not.
The work
Google's answer formats pull a specific, self-contained chunk of text — usually a sentence or short paragraph — that directly and concisely answers the question being asked. Content buried in long, unstructured paragraphs, or answers that require reading three paragraphs of context first, rarely get extracted even when the underlying information is accurate. Writing the direct answer clearly and early, then expanding with supporting detail afterward, is the structural difference between content that gets pulled into a snippet and content that quietly ranks below one.
FAQPage schema, properly implemented, tells Google explicitly which questions and answers on a page are meant to be read as exactly that — a direct question paired with a direct answer — which makes them more legible as snippet and People Also Ask candidates. This only works when the questions genuinely appear and are answered visibly on the page; marking up questions that aren't actually rendered content is against Google's guidelines and carries real penalty risk rather than just not working.
AI Overviews summarize information pulled from several sources and typically link out to a handful of them beneath the generated summary. Being one of those cited sources — rather than simply ranking further down the page below the Overview entirely — depends on many of the same signals that drive snippets: clear, well-structured, directly-answering content that a summarization system can confidently pull from and attribute. There's no separate trick for AI Overviews specifically; doing the underlying work well is what gives a page a chance at either outcome.
The starting point for AEO work is the actual questions people type or ask, not a guess at what sounds like a reasonable topic. People Also Ask data, autocomplete suggestions, and genuine customer questions from calls and past interactions all reveal the real phrasing and real concerns behind a search, which is usually more specific and more practical than what a generic content brief would produce. Content built to answer the actual question, in the actual language used to ask it, converts into extracted answers far more often than content built around a keyword in the abstract.
Pricing
There's no price list on our site. Two services in one market and six across forty locations are different businesses to run, so publishing one number would mean publishing the highest one. We assess first, then hand you a written plan with the recommended mix, the timeline and the monthly figure — before you've paid anything.
How we price →Fit
Fit
Questions
Next step
A week of our time, no cost, no obligation. You end up with a written plan, a recommended mix and a real number whether you work with us or not.
Get an assessment